We researched your business, analyzed your competitors, and built a complete coaching funnel with VSL script, application funnel, offer stack, and ad scripts. All specific to Roofing Webmasters.
Why We Reached Out
Over 1,000 roofing company websites built. A SaaS tool (DataPins) that contractors use every day. Five podcasts. A book on Amazon. Fifteen years in the industry.
And when a roofing contractor searches for "roofing business coaching," your competitors with a fraction of your track record have better sales pages, clearer enrollment paths, and visible funnels. Breakthrough Academy has outcome stats and testimonials on a dedicated coaching page. You have a contact form.
Everything below was built to close that gap. A coaching funnel system that matches the credibility you have already earned.
15 minutes. We will show you exactly how each piece works and what implementation looks like.
Book a 15-Minute Call Or reply to the email that brought you here: colin.d@crdmarketing.comYour Growth Package
Click each deliverable below to expand and see the full breakdown.
You are currently accepting 1-on-1 coaching clients. It says so on nolenwalker.com. But there is no dedicated coaching page. No video explaining what coaching includes. No application form. No pricing. No testimonials from coaching clients specifically.
A visitor who wants coaching has to fill out the same generic contact form as someone asking about SEO services for their roofing company. There is no way to self-select into coaching vs. agency services.
Meanwhile, your competitors have full coaching sales pages:
You have more credibility than all of them combined. 1,000+ clients served. A SaaS product. Five podcasts. A published book. But none of that credibility is channeled into a coaching conversion path.
What this costs you: Every roofing contractor who visits your site thinking about coaching sees a contact form and leaves. They do not know what coaching costs, what it includes, or what results other coaching clients have gotten. You are leaving the highest-margin part of your business completely unfunneled while competitors with a fraction of your track record close those same contractors with better sales pages.
You have Facebook Pixels on both nolenwalker.com and roofingwebmasters.com. You have Google Ads conversion tracking on your personal site with two active conversion events. You are running ads.
But your tracking stack is basic. No Conversions API (CAPI) for server-side tracking. No Hyros or TripleWhale for cross-platform attribution. Your personal brand site is still running Universal Analytics, which Google sunset. That means you are losing conversion data every day to iOS privacy changes and browser tracking prevention.
Without a pipeline of fresh creative, you are leaving performance on the table. The best ad accounts test new angles constantly.
What this costs you: Without CAPI, Facebook's algorithm is working with incomplete data. Every dollar you spend on ads is worth less than it should be. And without fresh creative angles, you are competing on a narrower range of messaging than your market demands.
This is a section-by-section script for a direct-to-camera video. No slides needed. Conversational tone, like your podcasts. Film it in one take.
Section 1: Hook (0:00 - 0:45)
If you run a roofing company and you have ever felt like your marketing is a black hole where money goes to die, this video is for you. My name is Nolen Walker. Over the last 15 years, I have built the marketing systems for over 1,000 roofing companies. I built a software tool called DataPins that contractors use every day to rank on Google Maps. I run five podcasts about this industry. And now I am doing something I have never done before. I am coaching roofing contractors 1-on-1 on how to build the marketing system that actually fills their pipeline.
Section 2: Problem (0:45 - 2:00)
Here is what I see every single day. A roofer calls my agency. They are doing $500K, maybe a million a year. They got there on referrals and word of mouth. But referrals are not predictable. Some months are great. Some months they are staring at their phone wondering where the next job is coming from. So they hire an agency. Or a freelancer. Or they try to figure out Facebook ads themselves. And six months later they have spent $10K, $20K, sometimes $50K, and they have nothing to show for it. I know because my agency gets those calls. Every week. Someone burned by an agency that promised the world and delivered a logo redesign and some blog posts. The problem is not that marketing does not work for roofers. It works. I have the data from 1,000+ companies to prove it. The problem is that most roofers do not have a system. They have random tactics.
Section 3: Solution (2:00 - 4:00)
That is why I started coaching. Not because I needed another business. I have the agency. I have DataPins. I have the podcasts. I started coaching because I kept seeing the same mistakes and I got tired of only being able to fix them one website at a time. In coaching, I sit with you for 8 to 12 weeks and we build your marketing system together. Not a generic playbook. Your system. Based on your market, your competition, your budget, and your goals. Here is what that looks like: Week 1 and 2: We audit everything. Your website. Your Google Business Profile. Your ad accounts if you have them. Your competitors. I show you exactly where you are leaking leads. Week 3 and 4: We build your marketing roadmap. What to fix first. What to ignore. Where to spend money and where to save it. Week 5 through 8: We implement. I walk you through every step. If you want Roofing Webmasters to handle the build, we can talk about that. If you want to do it yourself or hire someone local, I give you the exact specs so they cannot screw it up. By week 8, you have a system. Not a plan. A system that is running.
Section 4: Credibility (4:00 - 5:30)
I am not a business coach who read a book about roofing. I have been in this industry since 2011. Over 1,000 roofing company websites built and optimized. My agency ranks roofers on the first page of Google in some of the most competitive markets in the country. I built DataPins, a software tool that helps contractors get credit for every job they complete and show up on Google Maps in the neighborhoods where they work. I host Roofer's Paradise, The Roofing SEO Podcast, and three other shows where I break down what is actually working in roofing marketing right now. I wrote the book. Literally. "A Complete SEO Guide for the Roofing Small Business Owner" is on Amazon. I am telling you this not to brag. I am telling you because when I say something works, I have the data from 1,000+ companies behind it. Not theory. Data.
Section 5: Objection Handling (5:30 - 7:30)
Now let me answer the questions you are probably thinking. "I do not have time for coaching." Each session is 60 minutes, once a week. If you do not have 60 minutes a week to build the thing that brings you every future customer, you do not have a time problem. You have a priority problem. "I have been burned before." I get it. My agency talks to burned roofers every single day. That is why I do this month to month. No long contracts. No lock-ins. If it is not working, you stop. You keep everything we built together. "Why should I pay for coaching when I could just hire your agency?" You can. And if DFY is what you want, Roofing Webmasters is the right call. But coaching gives you something an agency never will: understanding. When you understand your marketing system, nobody can ever rip you off again. You know what is working, why it is working, and what to do when it stops. "Is this just SEO coaching?" No. SEO is a piece of it. We also cover paid ads, funnels, email, conversion optimization, Google Business Profile, reputation management, and how to tie it all together. The system, not one channel.
Section 6: CTA (7:30 - 8:30)
Here is how it works. Step one: Click the button below this video and fill out the application. Takes about 3 minutes. Step two: Book a 15-minute call with me. Not a sales pitch. I will look at your business and tell you straight whether coaching makes sense for you right now. Step three: If we are a good fit, we start building your system that week. There are three tiers. One for roofers who want the fundamentals. One for roofers who want the full build. And one for roofers who want me in their corner for six months straight. Every tier comes with a guarantee: if you do not see more qualified leads within 90 days of implementing what we build, I coach you for free until you do. Click the button. Fill out the app. Let us build the system your business deserves.
Headline: "The Roofing Business Coach Who Has Built 1,000+ Roofing Company Marketing Systems From Scratch"
Subhead: "1-on-1 coaching for roofing contractors who want a real marketing system, not more theory. From the founder of Roofing Webmasters and DataPins."
Page structure:
Fields:
The application form filters out tire-kickers, creates commitment before the call, gives you intel to personalize the sales conversation, and positions coaching as something you apply for rather than something you buy off a shelf.
After submitting the application:
Email 1 (Immediately After Booking)
Subject: Your coaching application, [name] Got your application. Looking forward to our call on [date]. Before we talk, take 5 minutes and write down the ONE thing you would fix about your marketing if you could only fix one thing. Bring that to the call. It will make our 15 minutes count. - Nolen
Email 2 (24 Hours Before Call)
Subject: Tomorrow at [time] Quick reminder about our call tomorrow. If something came up and you need to reschedule, here is the link: [Calendly reschedule link] Otherwise, see you at [time]. - Nolen
Email 3 (1 Hour Before Call)
Subject: Jumping on in 60 minutes Here is the Zoom link: [link] One thing to think about before we start: what would your business look like 12 months from now if your marketing actually worked the way you want it to? See you in an hour. - Nolen
Positioning: The only roofing business coach who has personally built 1,000+ roofing company websites, launched a SaaS tool used by contractors daily, and runs five industry podcasts. This is not theory. This is what actually works, from someone who has done it at scale.
| Tier | Name | Price Range | What's Included |
|---|---|---|---|
| Core | Growth Accelerator | $3,000-$5,000 | 8-week 1-on-1 coaching program. Weekly calls. Custom marketing roadmap. Access to Roofing SEO Academy. Priority DataPins onboarding. |
| Premium | Scale System | $7,500-$10,000 | 12-week intensive. Everything in Core plus: custom funnel buildout consultation, ad strategy session, quarterly check-ins for 6 months after program ends. |
| VIP | Inner Circle | $15,000+ | 6-month partnership. Unlimited coaching access. Direct Slack channel. Roofing Webmasters team consultation on their account. Annual strategy retreat. |
"If you do not see a measurable increase in qualified leads within 90 days of implementing the plan we build together, I will coach you for free until you do."
Breakthrough Academy and similar competitors charge $5K-$15K for coaches with far less proof. You have 15 years, 1,000+ clients, a SaaS tool, and five podcasts. You are undercharging if you price below $5K.
| Factor | Nolen Walker | Breakthrough Academy | The Roofing Academy | Generic Coaches |
|---|---|---|---|---|
| Roofing experience | 15 years, 1,000+ companies | General construction | Roofing, smaller scale | No roofing experience |
| Marketing proof | 1,000+ websites ranked, agency data | Business coaching results | Training completions | Generic metrics |
| Proprietary tools | DataPins (SaaS), Academy | None | Course platform | None |
| Industry presence | 5 podcasts, published author | Community | Online courses | Varies |
The line: "Most roofing coaches teach theory. I built the marketing systems for over 1,000 roofing companies. I know what works because I do it every day."
Format: Direct to camera, ~60 seconds. Natural lighting, conversational. No slides or B-roll needed.
Campaign Angle: The 1,000-Company Insider. Nolen has seen inside more roofing marketing operations than anyone. He knows the pattern that separates growth from stagnation.
Hook (first 3 seconds)
I have built the marketing for over 1,000 roofing companies. And the ones that fail all do the same thing.
Story / Body (15-45 seconds)
They hire an agency. Or a freelancer. Or they try to run Facebook ads themselves. They spend $10K, $20K, sometimes $50K. And they get nothing. Not because marketing does not work. I have the data from 1,000 companies that proves it works. They fail because they are buying random tactics instead of building a system. SEO over here. Some ads over there. A website that looks nice but does not convert. None of it is connected. When I look at the roofing companies that grow year after year, they all have one thing in common. Every piece of their marketing feeds every other piece. It is a system, not a pile of tactics.
Result (5-10 seconds)
That is what I teach in my coaching program. Not theory. The actual system I have built for over 1,000 roofing companies.
CTA (3-5 seconds)
Link is in the bio. Apply for coaching. I will tell you straight whether it makes sense for your business.
Format: Direct to camera, ~60 seconds. Slightly more intensity on the hook. Let the frustration come through.
Campaign Angle: The Agency Owner Who Coaches. Nolen runs the agency that burned roofers call AFTER they have been burned by someone else. He coaches so they never get burned again.
Hook (first 3 seconds)
If you run a roofing company and you have been burned by a marketing agency, I need you to hear this.
Story / Body (15-45 seconds)
I run Roofing Webmasters. We have built over 1,000 roofing websites. And every week I talk to a roofer who just got burned by some agency that charged them $3K a month and delivered a logo and some blog posts. Here is what those agencies will never tell you. They do not understand roofing. They do not understand local SEO for service businesses. They do not understand that a roofer in Dallas has completely different competition than a roofer in Tampa. I do. Because I have been doing this since 2011. And I got tired of only being able to help people through my agency. So I started coaching. One-on-one. You and me. We build your marketing system together. The same system I have used for over 1,000 roofing companies.
Result (5-10 seconds)
You walk away understanding your marketing for the first time. Nobody can ever rip you off again.
CTA (3-5 seconds)
Link in the bio. Apply for a free 15-minute call.
Format: Direct to camera, ~60 seconds. Start with phone/tablet showing a DataPins map if possible, then switch to direct camera.
Campaign Angle: The 1,000-Company Insider. Leads with the product story, bridges to coaching. Shows Nolen is not just a coach who teaches ideas but a builder who creates tools.
Hook (first 3 seconds)
I built a software tool that helps roofers show up on Google Maps. Here is why that matters for your business.
Story / Body (15-45 seconds)
Most roofing companies finish a job, collect the check, and move on. They never get credit for that job online. The homeowner might leave a review if you are lucky. But Google does not know you did a roof replacement at 4th and Main last Tuesday. That is why I built DataPins. Every time you complete a job, DataPins drops a pin with photos, location data, and schema markup that Google can read. Over time, you build a map of every job you have done in every neighborhood. Google sees that. And it moves you up. I did not build this in a lab. I built it because I was ranking 1,000+ roofing companies on Google and I saw what was missing. But DataPins is one tool. Your marketing system has ten moving parts. If you want to understand how they all fit together, that is what coaching is for.
Result (5-10 seconds)
I teach roofers the same system I use for 1,000+ companies. Not theory. The actual thing.
CTA (3-5 seconds)
Apply for coaching. Link in the bio.
Core message: Nolen has seen inside the marketing of 1,000+ roofing companies. He knows what separates the ones that grow from the ones that stall. Now he is sharing that knowledge directly through coaching.
Target audience: Roofing company owners doing $300K-$2M/year who are stuck growing through referrals and know they need better marketing but have been burned or do not know where to start.
Emotional driver: Frustration with wasting money on agencies that do not deliver, combined with the realization that someone who has done this 1,000 times might actually know the answer.
Hook variations:
Core message: Most coaches teach theory. Nolen runs an agency that builds roofing marketing systems every day. His coaching is built on what is working right now, not what worked three years ago.
Target audience: Roofing contractors who are skeptical of coaches because they have worked with people who have never actually done the work.
Emotional driver: Trust. The prospect can verify Nolen's agency, his SaaS product, his podcasts, his client list. This is not a guru with a rented Lamborghini.
Hook variations:
Implementation note (CAPI): When you launch these scripts, pair them with Conversions API (CAPI) setup through your Events Manager. Takes about an hour with a developer. Without it, you are losing 20-30% of conversion data to iOS privacy changes.
Everything above was built specifically for Roofing Webmasters. Let us walk you through implementation.
Book a 15-Minute Call Or email colin.d@crdmarketing.com